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The HYA Scrunchie

The latest innovation in silk technology


Minimalista’s hair Philosophy is not about creating a new Routine, it’s about seeing a Routine a new way.

Thoughtfully designed hair-care necessities to elevate and simplify your daily hair-care needs.

Hair Necessities

Fall in Love with taking care of yourself.

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Most Wanted
Woman with comb

FIND BEAUTY IN THE EVERYDAY


We believe that there’s no reason self-care has to be a big, planned event. You can incorporate it into your daily routine.

This mindset translates into our products. Thoughtfully designed hair-care necessities to elevate and simplify your daily hair-care needs.

Be gentle to yourself, enjoy the process.

We think of hair-care as a form of self-care. Creating a healthy hair
ritual – helping you getting ready for the day in the morning or
winding down in the evenings.

Brunette with a comb

For happier and healthier strands.

A collection of redefined hair care essentials.

Blonde woman with comb